After working tirelessly for 75 years in Bradesco Bank, Lazaro de Mello Brandao voluntarily turns over his position as President of the Board of Directors to Luiz Carlos Trabuco Cappi. The announcement and turnover will be at Osasco, where Amador Aguiar built the main office of the second largest bank in Brazil – Bradesco Bank. The said office holds the offices of the bank’s Board of Directors and the President.
Lazaro de Mello Brandao, 91, forwarded a handwritten as well as a formal resignation letter where he stated that he was giving up his long held position as the Executive President and Council President of Bradesco Bank. In his formal letter he expressed his gratitude to his family, the bank’s staff, shareholders, and clients. The momentous moment was made in the presence of Luiz Carlos Trabuco Cappi, Aurelio Conrado Boni, Jose Alcides Munhoz, Milton Matsumoto, Joao Aguiar Alvarez, and Denise Aguias Alvarez. Brandao’s resignation was officially conveyed to the bank’s 150 executives, and the day’s working hours at Bradesco has been extended than normal.
Lazaro Brandao’s resignation has been anticipated for some time but it came a little earlier. He was expected to depart on March 2018, where he would then turnover the responsibility of managing the bank’s daily operations to Luiz Carlos Trabuco Cappi.
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Luiz Carlos Trabuco Cappi is from Marilia, Brazil. He started to serve with Bradesco Bank when he was seventeen as a teller at the bank’s Marilia Branch way bank in 1969. After working for two years as a teller, he was assigned to Bradesco Bank’s corporate office that entailed him to drive for five hours, which he diligently did to prove his dedication and loyalty to the bank.
When 1984 came, Luiz Carlos Trabuco Cappi was selected to be the bank’s Marketing Director. This is an essential role that required him to communicate intensively with the bank’s clients in order to saturate the market with the bank’s presence. Bradesco’s objective during that time was to segment and target its market base, which will provide the advantage of addressing the clienteles’ needs and raising profits. Mr. Trabuco propagated the said scheme within the banking industry of Brazil before other institutions in the same sector began to do the same.
Luiz Carlos Trabuco Cappi, finished his Philosophy Degree from Sao Paulo’s University where he graduated earlier than his batch mates. After completing his undergraduate degree, he took and completed his Sociopsychology Post Graduate Degree at Sao Paulo’s School of Sociology and Politics. The degrees he finished were vital means that aided his entry and promotion at Bradesco Bank. Although it took more than 4 decades before he was able to reach the top.
Aside from his business acumen, Luiz Carlos Trabuco Cappi has a different approach in the management of the bank’s daily operation, where he allows branch executive heads to handle their respective branches with a minimum intrusion from the main office.
At present Luiz Carlos Trabucco Cappi is a prominent figure in Brazil’s banking industry. He brought about stability to Bradesco Bank at a time when it was needed the most.