When Jojo Hedaya and Josh Rosenwald first met they had a frustration that immediately bonded together under a common effort to solve a problem. That problem was simply how to separate the wheat and the chaff in your email folder. They both found it difficult to carry out a day’s work without being delayed by not finding what you needed in your email folder. Problems ran from having sent emails not acknowledged or even lost. There was not enough time in the day to unsubscribe to all the newsletters or blogs that were at one time necessary but now could be put at least on a back burner.
Letting Users Know about Unroll.me
Jojo Hedaya and Josh Rosenwald applied themselves and within a few months, they had written code that would solve their problem. While developing an app over several versions they worked with marketers that made their app known to others. The result of mass marketing gave them thousands of users who found their app necessary for their work. In a short time Unroll.me became one of the top 10 apps. in the Apple online app store.
An Algorithm that Understands
After studying for a suitable name Jojo Hedaya and Josh Rosenwald agreed upon Unroll.me. Unroll.me allowed the user to do several things. First, the user could go to a mail folder where all his incoming communication were automatically sorted into smaller folders. Their algorithm divided email into several groups, the expected, the unexpected, which was then again divided into junk and to be sorted later. After the user worked with Unroll.me the algorithm could begin to understand what each sender meant to the receiver. Lastly, if the user wanted to unsubscribe to a list they could also do that.
Jojo Hedaya is one of the co-founders of Unroll.me, which was acquired in 2014 by Rakuten Intelligence. Jojo Hedaya is a New York native where he lives with his wife and son. Jojo Hedaya attended the City of New York University where he acquired degrees in Philosophy and Business. Jojo Hedaya and Josh Rosenwald started Unroll.me in 2011 while still students in school. Jojo Hedaya enjoys spending time with his family. He is an avid fan of the New York Nicks.