Sentient AI – Conversion Rate Optimization

Artificial intelligence (AI) has increasingly come into the forefront of operations for many businesses. The capabilities of this type of sentient machinery attract people because it frees them from making manual corrections and performing tasks that can now be done automatically. In the ecommerce and marketing field artificial intelligence technologies, AI, have created opportunities for marketers to keep track of their customers’ behavior patterns and predict the “next big thing.”

Playing the Game-Serving the Customer

Conversion Rate Optimization (CRO) is the process where an online business owner creates and increases the desire or need for customers to visit their website and purchase their product or service. The owner sometimes enlists the services of sales and marketing professionals to help him increase the appeal and promote the products and services. Any desired reaction from visitors is recorded to get the conversion rate. A number of factors can sabotage this rate.

These include:

  • Economic changes
  • Social changes
  • Physical and mental changes

An example of an economic change would be that the targeted demographic had a sudden change in their economic status. Social changes can occur frequently due to new information or a fluctuation in society. Physical and mental changes happen when circumstances change in a person’s life. It’s not humanly possible to predict these changes. Conversion rate optimization allows the business owner to have a better handle on these changes.

Predicting the Outcome-Supporting the Customer

Every marketer knows that in order for them to keep their jobs that they must be able to support their customers. The pressure to optimize the customer experience is growing exponentially. This means that no business owner can sit back and wait for their customers to come to them. Customers now expect that businesses will understand their needs and support them instantaneously.

AI technologies have provided the means to predict the outcome for the successful maintenance and smooth running of online businesses. These technologies have made it possible to track customer behavior accurately and support their customers in ways they weren’t able to before now.

AI technologies used correctly frees the marketer to focus in on creating the perfect campaign. It also frees him or her to concentrate on the results. AI technologies have helped marketers access information quickly and efficiently. The vast array of data that is collected through the conversion rate optimization process supports the customer in many ways.

The Entrepreneur Robert Santiago and his achievements

Roberto Santiago is famous all over Brazil as he owns and operates one of the country’s largest shopping mall in addition to another relatively big mall. It is due to this investment and other businesses that he has across Brazil that has made him a household name.

His largest shopping mall is situated in the state of Paraiba and is the most popular shopping place for its many residents. The mall’s popularity is mostly due to its convenience to shoppers say can always find every kind of goods being sold there. This makes the mall a one stop shop saving them so much traveling time and money.

Roberto Santiago is now nearing his sixtieth birthday with no regrets at all due to his now flourishing investments making one of the richest people in Brazil. His intuition to peruse his dream as an entrepreneur saw him take risks which other investors shunned.

Prior to realizing his dream of becoming an investor, Roberto Santiago had been a writer and had his own blog that had been very popular among many readers. The readership that he commanded speaks volumes of his popularity.

The main reason that his writing works had such a following was based on his well-written stories about his country which inspired so many. Roberto’s ability to articulately formulate nice stories bonded well with his readers thus making at the time one of the Brazils most celebrated writers at the time. To add to his writing skills, Santiago used to dub up as a director whose works turned out to be the best.

As a way of offering accommodation to the guests, the complex is made up of two floors. The second floor has a number of outstanding features. This is inclusive of its offer of access to the lounge music, ground, the dressing room and the ground floor. The floor is fit for the adaptation towards several events inclusive of weddings, mega shows, fairs, the stand-ups and the private events.

Another outstanding advantage that Robert Santiago has over others is the fact that he has the ability to make an identification of the opportunities that are existent but the rest find a hard time pointing them out. This secures an advantage over the rest of the competitors that work alongside the same tasks as the company he works for does.

The championship by the name “Brazilian Kart” has enhanced his extensive recognition. This adds up to the fact that he has constantly been a several-time winner regarding the first-place trophy.

In the view of his professional career, Café Santa Rosa refers to the place where he initially worked. The fact that he is presently in the list of those classified as the finest throughout Brazil is worth being acknowledged. This is the major reason behind the fame that he has presently gained in the entire nation.

 

Jose AuriemoNeto Steers JHSF to Greater Success

JHSF is Real Estate Company based in Brazil. JHSF Company deals with both commercial and residential Properties. JHSF, founded in 1972 has developed various properties like shopping malls, hotels, and residential properties and more information click here.

The Company has offices in Brazil, the United States, and Uruguay. It was the first company to venture into income assets. JHSF has established different income generating properties that include hotels, airports and shopping malls. JHSF has also created other companies; Ponta Negra, Amazonas, and Manus.

JHSF established its first retail in 2006 when it launched CidadeJardim Complex. The complex includes shopping malls and also residential apartments. In 2007, JHSF acquired a percentage of shares at the Fasano Group Hotels. The Company gained total control of the Hotels in 2014. They have also launched international projects in New York. JHSF is a Public traded company, and as of 2017, the company had achieved R $1.20 Billion in the Brazilian Stock market.

The Company has been recognized in the international front for their work in the Real Estate. JHSF won the Best Seal of Aqua Awards in 2012 for their CidadeJardim Complex project. In 2014, The Company was also awarded as the Best Developer in Brazil.

About Jose AuriemoNeto is Chief Executive Officer and the Chairman of the Real Estate Company. As the Chairman of JHFS, Jose is in charge of overseeing the projects of the Company. Jose is also responsible for the company’s portfolio. Neto began his career in 1993.

In 2009, Jose AuriemoNeto was behind the signing of the contracts between the Company and the fashion brands namely Jimmy Choo, Hermes, and Pucci. In 2012, the Company partnered with Valentino. The partnership led to the opening of different retail stores in most of the Shopping Malls in Brazil.

In 1997, Jose was involved in the designing and launching of the Parkbem, a Parking lot Company. He led the Company to attain great success. Because of the success, Jose secured the rights to establish JFSH’s first shopping project in 1998.

Jose Auriemo graduated from the University of Sao Paulo and learn more about Jose.

 

Tony Petrello: A Business Leader and a Generous Giver

Anthony Petrello is a renowned businessman. He’s also an academician who has attended some of the best learning institutions in the US. He went to Yale University and Harvard Law School. Tony has a Juris Doctor Degree and a Masters in Mathematics. He’s known for his great leadership and communications skills. Mr. Petrello currently serves as the CEO, chairman, and president of Nabors Industries.

At the beginning of his career, Anthony worked as a managing director at Becky & Mackenzie’s law firm. His position at the company allowed him to build connections with top business leaders from other firms. In 1991, Petrello was elected into Nabors’ board as a director. He was appointed the VP of the company because he helped Nabors Industries achieve a lot when he acted as the chief operating officer. Many of Tony’s friends expected his appointment as the company’s CEO because he’s a hardworking man.

Petrello took office as the chief executive officer of Nabors after Eugene Isenberg resigned from the position. Although this office came with more responsibilities, Tony was determined to lead the company. He believed he was qualified for the job. Since Mr. Petrello had served in various positions, he had acquired enough skill and knowledge to help him oversee all the operations of the firm. What’s more, he worked closely with Isenberg. Therefore, he had learned how to develop strategies and implement them to improve the sales and profits of Nabors Industries.

Together with his wife, Cynthia, Tony participates in a number of charitable activities. The couple has partnered with the Jan and Dan Research Institute to try and discover treatments for cerebral palsy. His daughter, who was born with a rare disorder, has inspired him to fund institutions that carry out medical research. Mr. Petrello also donates to the Texas Children Hospital. He believes the less fortunate should receive quality healthcare –just like those who are well-off.

Arthur Becker, Tech Mogul, Real Estate Developer, Artist

Well-rounded businessmen are a rare thing to come by these days. Most of them are all about money, and doesn’t care who they have to walk over or what dreams they have to sacrifice to make a profit. One, however, stands out above the crowd. Arthur Becker, the tech mogul who does it all. From real estate to art, this guy really takes the cake.

First off, any man who separates from his wife and still makes it to an event where she’s awarded for her accomplishments is a standup guy. Obviously family values are driven hard into his foundation, and would do anything to make his family happy. In an article on NY Daily News, he even finds the time to pursue a passion of his own, art. That’s right; Tribeca Real Estate is also an art studio where Mr. Becker displays his sculptures and paintings. But that’s not all Arthur Becker is known for.

Now, he’s more of a silent partner, but his first solo development is expected to sell for $52 million. He made his fortune buying tech companies in the early 2000s; but is more recently into real estate in New York and Florida. At 66 this former Bear Stearns stock broker is worth more than his money. He has many hobbies, including painting, sculpting, and collecting ancient currencies from African countries that he reproduces as sculptures.

After college, he spent time at a Buddhist monastery in Vermont, and even stayed a while after leaving said monastery to restore 18th century buildings. His love for architecture and pride in his work can be seen in everything he touches, including his family.

In a report by Huffingtonpost, though he separated from his wife, Vera Wang, in 2012, he has still shown up to a few events where Vera was awarded for her accomplishments. He and Vera have two daughters, and are all on good terms. More details can be found on Madison Partners.

All in all Arthur Becker is a great guy. He does it all, and doesn’t think twice when an opportunity presents itself to do the right thing. He’s an artist at heart and a businessman from out of this world. There isn’t much this guy can’t do.

See more: http://arthurbeckerstudio.com/

JeanMarie Guenot – A Maverick in the Fight Against Cancer

JeanMarie Guenot, Ph.D., began her professional scientific career as chief scientist in clinical research and development for Hoffmann-La Roche. She harbored an intense ambition to discover perceptive cures for serious human ailments. Her earliest career pursuits involved the research of drugs for metabolism related ailments and autoimmune disorders. Guenot’s most recent focus has been in the field of Oncology on guenotllc.com. Today she is at the forefront of the medical fight against the ultimate human disease, cancer.

With over 20 years experience in pharmaceutical biotechnology, Jeanmarie Guenot has focused her immense knowledge towards tackling the problems with cancer attacking drugs. She has extensive experience in the way pharmaceutics relate to the medical profession. Dr. JeanMarie Guenot started completed her undergraduate studies, adding a Masters of Business Administration from the University of Pennsylvania. Her PhD gives Guenot the necessary insight to deal with the multifaceted medical and pharmaceutical industries. These skills on amphivena.com allow Guenot to be one of the most highly acclaimed experts in the field of ocular drug deliveries.

In April 2017, she was hailed for beginning a transformation of cancer drug philosophy. Even when current drugs reach the intended target and destroyed cancer cells; often the devastating side effects to adjoining tissue negates any gain for patients. Jeanmarie Guenot is guiding negotiations for a multi-million dollar equity transaction to expand the research of Biogen Idec-PDL 50:50 collaboration, which includes three various phases of cancer drug applications. This is maverick research toward closing the door on cancer in our future.

SKS Ocular
Jeanmarie Guenot’s record of achievements also includes the founding of SKS Ocular, a start-up pioneer in ophthalmic incubators. They specialized in ocular drug delivery and therapeutics for glaucoma patients. Guenot currently holds the highest management office at Amphivena Therapeutics, Inc. They are active in pharmaceutical developments exploring innovative treatments for hematologic malignancies and other types of antibody therapies.

Guenot’s project and management experience in the areas of oncology, cardiovascular disease, autoimmune disorders, neurology and ophthalmic illnesses, give her the insightful wisdom to guide cancer treatment forward. She continues to provide leadership and guidance at Amphivena Therapeutics, Inc., pursuing on her principal goal, which is to lead a new generation of cancer research. Dr. JeanMarie Guenot is truly a maverick in the fight against cancer.

Read more: Maverick Therapeutics and Takeda Announce Five-year Collaboration to Advance T-Cell Engagement Therapies

Preserving Water with Wessex Institute

With a rapidly growing population coupled with diminishing fresh water resources, it is important to focus on actions and procedures that can be integrated to help sustain the current economy. Even though the Wessex Institute of Technology journals polar ice caps are melting and the rising sea level, fresh water is still becoming a highly sought for resource.

Historical droughts taking place all over the globe that and the improper disposal of plastics has our economies on the verge of a water crises.The Wessex Institute has a course that focuses on the potential positive impact of rectifying the dynamic system of our global water supply and how it affects our economies.

With so many detrimental practices of large corporations whose sole purpose is profit and a growing population, which is still far from reaching its ceiling, the water crises will be on our doorstep in the near future, with some places already having a small glimpse of the potential future. This study will be essential in preventing unnecessary conflicts that revolve around water and look for ways of maintaining sustainability of our current and future water supply.

 

Adam Goldenberg Explains JustFab Success

Adam Goldenberg is the co-founder of the e-commerce, VIP membership subscription fashion company, JustFab. Before co-founding JustFab with his partner Don Ressler, Adam was already a successful e-commerce businessman. He founded the online gaming network, Gamer’s Alliance, which he sold after two years, founded Intelligent Beauty, an online wellness, beauty, and fashion company on Facebook, and co-founded JustFab all in a span of a few years. In just a little over four years JustFab has grown from a start-up to a company that is now operating in five foreign countries as well as the United States. In 2013 alone JustFab negotiated an additional $55 million in funding, acquired ShoeDazzle and launched the brand Fabletics, this has led Goldenberg to predict great things for the future.

Recently Adam Goldenberg shared a few thoughts about what has led to the rapid growth of JustFab. Adam states they are very metrics-driven, this gives the company the ability to learn almost instantly what is selling and to adjust their business plan accordingly. Watching the sales figures daily if not hourly gives the company up to the minute data about what is selling, catching the problem quickly and making necessary adjustments. Adam Goldenberg feels transparency within the business is critical, sharing the bad news is as important as enjoying the good news.

JustFab, primarily based on customer feedback; have a team dedicated to analyzing what their customers are telling them. A good example on MatrixPartners, they soon realized their clients were willing to invest $39.95 for shoes or handbags but would not spend that much for sunglasses and jewelry. Adam is passionate about the company and expects his employees to exhibit that same passion, in other words, employees who are merely putting in their time will not do well at JustFab.

Adam Goldenberg is just as passionate about the products they sell at https://www.instagram.com/adamgoldenberg/. He feels too many companies spend too much time worrying about their website appearance, commercials, and social media presence, but if customers are not happy with the product, they are unlikely to shop there again. Therefor JustFab not only designs their products, but they also manufacture them as well, assuring exceptional quality control and many return customers.

Adam Goldenberg started his incredible career as a teenager, for a time he was the youngest Chief Operating Officer of a publicly traded company. Today Adam’s companies include JustFab, Fabletics, ShoeDazzle, FL2 and Fabkids, employing over 2000 people and generating annual sales of over $650 million, ranking JustFab among the fastest growing brands in history.

Tony Petrello-Generous Philanthropist And Oil Executive

The first impression of an oil executive is usually one of voracity, indulgence and a destroyer of mother earth. But there is one man who has put his wealth where his heart is. Anthony Petrello, also known as Tony, is the President and Chief Executive Officer of Nabors Industries, Ltd. and a member of the Texas Children’s Hospital Board of Trustees.

Mr. Petrello earned a B.S. and M.S. degree in mathematics from Yale University and then went on to earn a J.D. from Harvard Law School. After Harvard, he went to work for Baker and McKenzie, a law firm in New York specializing in international arbitration, taxation and general corporate law. Five years after he was made managing partner in the law firm, he left the firm to become President of Nabors Industries, Ltd.in Houston, Texas; one of the world’s largest gas and oil drilling contractors dealing in national and international markets.

Six years later, he and his wife, Cynthia Petrello were blessed with a baby girl, who would change their lives forever. Born after only 24 weeks and weighing 20 ounces, Carena was diagnosed with periventricular leukomalacia or PVL, a disorder found in premature infants caused by lack of blood flow and oxygen to the brain. After several successful surgeries to save her heart and her vision, she was stricken with cerebral palsy, a result of PVL. She would be dependent on someone to take care of her for the rest of her life. With no hope of a cure, Anthony Petrello began researching childhood neurological diseases. He was stunned when he learned that there were some places that focused on brain research for adults, but there was very little to no research and knowledge associated with children.

He found the answer at the Texas Children’s Hospital in Houston Texas. Tony and his wife presented the hospital with a 5 million dollar donation, with a commitment of 7 million dollars to start the Neurological Research Institute. It is there that they hope to one day find a cure.

Tony and Cynthia want their daughter and every other child who has been stricken with this debilitating disease to reach their full potential. That is why they are fully committed to NRI and to fundraising efforts to continue the research that is so vital. To Tony and Cynthia, every day is a miracle when they witness their little girl accomplish another developmental milestone.

For more information about Anthony Petrello and Nabors Induatries, just click here.

Mike Baur Proceeds To Show Support To Upcoming Entrepreneurs

Many young entrepreneurs suffer a similar problem, which is lack of mentorship and the funding needed to steer their ideas forward. This issue has been around for many years and despite there being venture capitals, most of them don’t offer the solutions that are tailored to helping the young entrepreneurs to achieve their goals. This is the reason individuals like Mike Baur came up with a facility that is offering young entrepreneurs the best environment to implement their ideas and emerge leaders in their industry.

 

Through the Swiss Startup Factory, Mike Baur is working to see that young entrepreneurs receive professional mentorship and financial support to push their ideas forward. Founded in 2014, the Swiss Startup Factory is an incubation facility that allows Swiss entrepreneurs to go through a three months incubation program, which equips them to face the market and to run their ideas to fruition. It has partnered with several universities across the country to offer better services and to allow entrepreneurs to enjoy better support while running their businesses.

 

Staffing and goal definition

Staffing is a vital part of running a business that should never be overlooked. Every entrepreneur should make sure they have the right staffing mechanisms to help the business to run seamlessly. This is one of the things the Swiss Startup Factory offers to allow entrepreneurs to manage their ideas better. They take the entrepreneurs through learning sessions that enable them to get the needed skills to manage staffing needs and to lead the business to attaining profitability. Additionally, the company also allows the entrepreneurs to define their goals and plans for the business, which makes it easy to transition into the future.

 

Analyzing customer needs

The customer is an important part of the business that cannot be assumed. While many entrepreneurs have good ideas, understanding how to present them before customers has always been a challenge among few individuals. The Swiss Startup Factory allows young entrepreneurs to understand the basics of presenting their ideas before the market and offering customers what they need.

 

Mike Baur

Mike Baur is an entrepreneur and the individual behind the establishment of the Swiss Startup Factory, which is supporting IT startups across Switzerland. He joined the industry in 2014 after resigning from banking, where he had worked for nearly 20 years. Mike Baur is an MBA graduate of the Rochester University. He also pursued an Executive MBA at the University of Bern.