ClassDojo Raises Additional $35 Million For Its Classroom Communication App

Most people nowadays use messaging apps to contact other people rather than phone calls or other methods. This trend is used in people’s personal and professional lives. It has now also made its way into classrooms. ClassDojo is a messaging app that allows parents and teachers to stay in contact and support the student’s learning. This app is very popular which led to is recently raising $35 million in venture funding.

This was the Series C round of funding for ClassDojo. It was led by GSV with other major funding companies being Lyft, Dropbox, and Spotify. SignalFire, which has provided funds to companies such as Grammarly and Zume, also took part. General Catalyst and UnCork Capital were also involved. The money they raised will be used to expand the ClassDojo app and to introduce a new service, Beyond School. This is a subscription service that will help kids develop better studying habits and being more mindful of their schoolwork.

ClassDojo was co-founded by two Silicon Valley entrepreneurs, Liam Don and Sam Chaudhary. Sam is the chief executive officer while Liam is the chief technology officer. They have raised $65 million so far and it is believed their company is worth about $400 million. ClassDojo was valued at almost $100 million four years ago so it has really grown in the past few years. 2 in 3 schools have teachers that are using this app in their classrooms.

The United States is the biggest market for ClassDojo. It is also being used in 180 other countries and has been translated into several languages. Countries outside the US where it has seen a lot of teachers adopt this app are Hong Kong, the United Kingdom, Australia, Spain, and the United Arab Emirate. Its growth has been fueled by word of mouth which has meant that they haven’t had to spend much on marketing.

ClassDojo was designed to help create classroom communities. The goal is to create a positive culture in classrooms where parents know what is happening day-to-day. Teachers can easily communicate with parents about anything they feel the parents should know.

Download the ClassDojo App

SteelSeries Gives Raving Review About NewsWatch TV

SteelSeries, a professional gaming gear company, was like a lot of businesses, looking for a way to effectively promote their products to their target audience and do so in a way that would be relatable and relevant to the consumer. Thus, the relationship between SteelSeries and NewsWatch TV was born.

NewsWatch is a television series that airs on multiple networks like AMC and Ion Television. Typically broadcast in the early morning, the series brings various types of information to the public. Everything from interviews, to public service announcements, to reviews, to national campaigns, to news on all different types of subject matter.


This four time award winning show hit the airwaves in 1990 as a monthly financial program. It is now focused on consumers and entertainment, and is a popular tool companies use to gain brand recognition. In 2011, NewsWatch TV also added a technology focus to their repertoire. Since then, they have created a presence on YouTube, Facebook, and many other popular social media platforms.

Recently, the show celebrated it’s 1000th episode, and has had many celebrities make appearances over the years, like Carrie Underwood, Jennifer Lawrence, Mila Kunis, and Will Smith. Over 95 million people tune in to watch the show across the nation. In the past twenty years, they have reached well over half a million people. No wonder SteelSeries chose to work with them to promote their products.

Toni Pugliese, Senior Director of Marketing for SteelSeries, had nothing but rave reviews about her company’s experience working with NewsWatch TV. She said they have a great understanding of public relations and how to effectively deliver a client’s message to their audience in a way that speaks to the consumer. She added how smooth the entire process was start to finish, with NewsWatch making everything simple and easy.

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ClassDojo has raised $21 million in a Series B round of funding


ClassDojo has raised $21 million in a Series B round of funding that was led by General Catalyst. The Company got new investors that include GSV, Reach Capital, and SignalFire.

ClassDojo is an education start-up that is based in San Francisco and has been in existence since 2011. The objective of the company is to develop an application that connects students, teachers, and parent all year round. Through the platform, parents and teachers can communicate consistently and share information about the student’s activities as well as social and behavioral development at school. It breaks the traditional norm whereby parents only got to know about their children activities during the parent-teacher meetings that are held mostly once per semester.

The funding ClassDojo received was closed late in 2015. According to the co-founders, Sam Chaudhary and Liam Don, the capital that was raised from the Series B round of funding will be used to research and try and figure out the type and kind of content that and app features that will add value to parents who use the app. While doing this, they are not only focused on its use at school but also at home. They intend to make it useful to parents so that they can get a guide that will help them support and enhance the learning and development that their kids are doing at school.


The ClassDojo app allows teachers to schedule activities and make it known to parents that are using the application. They can take photos and videos and post them on the platform of all student activities throughout the day.


When the start-up was starting in 2011, they looked at what other similar startups were doing. Some of the things that they noticed is that most edtech startups were creating content that they were selling to students, teachers, and parents. ClassDojo decided to do it differently by developing a platform that was free and easy to use so that they could create a culture and community between students, parents, and teachers.


Since they started, the platform has grown and is now used by more than 8500 teachers in various schools across the United States. Most teachers that are using the app are those teaching kindergarten through to 8th grade. Focus is on distributing the app to more teachers, not only in the United States but also in other countries.