JD.com, China’s biggest retailer, partnered up with San Miguel and other international fruit producers to deliver more choices of healthy food for its customers. San Miguel is known for its high-quality citrus produce which comes from the Southern Hemisphere. Jingdong Shegxian or JD.com is currently the most visited e-commerce platform in the country.
The partnership is in line with JD.com’s initiative called the “Global Fruit Strategic Alliance” which was announced in Hong Kong. This initiative’s goal is to boost the fruit an vegetable market of the country, which helps in transforming the national diet healthier. In addition to San Miguel, JD also partnered up with other high quality fruit providers named Zespri and Wonderful Citrus. Products of the 18 countries will now be available in JD’s online platform, which is being used by millions of people in China and all around the world.
San Miguel and JD’s partnership is a win-win situation for both the company. By using JD’s platform, San Miguel can introduce its products to one of the biggest markets in world. In addition, JD.com is taking a great leap in one of its major initiatives with San Miguel and other company’s help. JD was able to grow by sharing its platform to online as well as offline stores locally and internationally.
Wu Zhenzhi, the General Marketing Manager of Jingdong Mall Fresh Food Division explained that the initiative is their mission to “encourage consumers to eat better.” Since its inception, Jingdong Fresh has been improving its reach to customers in order to be able to roll out on a global scale. The Initiative is not the only initiative JD have. They also implement “Boundaryless Shopping” which aims to provide their consumers with a platform where they can buy whatever they want, whenever they want it, and wherever they are.
San Miguel Commercial Manager Andres Haloua stated that this partnership will bring the company closer to its customers. And by using e-commerce, they will be able to deliver more variety of their products to the Chinese market. With their partnership, San Miguel is also proud of the trust that their customers are putting in their products and leadership.
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