While the rest of the country boasts of advancements in the real estate industry and how different projects have altered communities and economies, parts of New Jersey continue sinking into oblivion. These include Newark and New Brunswick that haven’t seen a new residential development in over five decades.
The need to revitalize this community and change the narrative has seen Boraie Development, a New Brunswick company, and Shaq O’Neal, a Newark native, come together to establish high-rise residential projects that are now changing the cities landscape. Boraie would establish New Aspire in New Brunswick while Shaq led the development of a condominium tower in Newark.
About the Aspire
Coming up as the most prominent residential feature in New Brunswick, The Aspire is a mixed-use property featuring 138 residential units and over 10,000 square feet of retail. The luxurious residences comprise of spacious studios as well as one- and two-bedroom apartments. Residents here will also have access to a 24/7 doorman and private parking spaces with direct access to the lobby.
Boraie development also designed the building as a live, work, and play environment and features several amenities. These include a state-of-the-art fitness gym with an adjacent Yoga space and working spaces serviced by a highspeed internet and Wi-Fi spots. It also has a sundeck on the rooftop as well as a garden with enough space for outdoor BBQ.
Newark’s Shaq Tower
Even before its completion, the 22-story apartment block in downtown Newark, 1 Rector Street, had already been nicknamed ‘Shaq Towers.’ This was in reference to eth effort and investment made by the NBA legend in transforming his home town’s skyline. Shaq O’Neal had partnered with the state’s leading real estate company, Boraie Development in establishing the luxurious apartments, the first in the city in over fifty years.
The $79 million project will feature over 168 luxurious apartments with Shaq O’Neal poised to take up the top floor. The basketball star mentions that apart om being brought up in the city, he was motivated by his mother’s constant reminder of a time when the city used to be beautiful. To this end, he has also committed to establishing yet another 350-unit apartment in the city in partnership with Boraie.
More about Boraie development
The New Jersey-based real estate company was established by Waseem Boraie, an immigrant doctor from Egypt who moved into the city and took an interest in real estate. His sons have however taken up the mantle and can be credited with the ongoing and ambitious plan of transforming their company and family’s adopted home.