Some families inherit a fortune and are able to live comfortably for the rest of their lives without doing any work, creating any legacies for themselves, and they simply live off of the coat-tails of their relatives. Others like Flavio Maluf have worked their way up to the top and decided to earn respect rather than go along for a ride.
The Maluf family has always been heavily involved in producing the Eucalyptus tree, and selling its beautiful wood to the world. In fact his grandfather owned one of the largest plants in all of South America during the 1950’s at one point. But it wasn’t until recently that the company Eucatex, which is now headed by Flavio Maluf, have had a eco-friendly first approach to business. The genius and wonderful nature behind Flavio is that he love the environment so much and wants to share his passion for it with the world. His company was in fact the very first to sell eco-friendly goods to The Home Depot at the turn of the century. Read more about Flavio Maluf on Crunchbase
Many benefits come from the Eucalyptus plant in terms of health and medicinal healing. Eucalyptus is a great anti-bacterial and anti-viral plant, and is used to treat chronic cough, and the peppermint oil derived from it reduces nerve pain in many cases. Eucalyptus trees are found naturally throughout Australia and Brazil, and so it is no wonder that Eucatex has been able to thrive due to the tree’s demand.
Flavio first joined the company in 1987 on the trading side of operations, and by 1996 his uncle invited him onto the corporate level. From there his charisma and love for the planet shown through, and by 2005 he became the president. Flavio has been working with the government of Brazil to get subsidies and tax benefits by changing up his plant locations to the areas of the country which benefit Brazil where the people most need jobs.