Luiz Carlos Trabuco’s Magnificent Career at Bradesco

Bradesco Bank is one of Brazil’s largest banks and the leading provider of insurance in the nation. The bank inspires confidence with customers but what is noteworthy is the confidence and loyalty that it inspires with its employees with many employees known to spend their entire careers with the bank. Visit the website weforum.org to learn more about Trabuco Bradesco.

The current chairman of the board, Luiz Carlos Trabuco Bradesco is one such story. Born into a family of farmers, Luiz Carlos Trabuco Bradesco didn’t want anything to do with the family’s trade. He worked hard in his studies and went on to take his Degree in Philosophy, Sciences and Letters from the University of Sao Paulo. During a time when a college education was considered something only children from wealthy families could go after, Trabuco Bradesco worked multiple jobs to ensure his education didn’t have to take a back seat.

His career started young as he joined the bank at the age of 18 after he finished his education. He would spend the next 15 odd years working in many capacities within Bradesco before coming into his first notable position of Marketing Director. In charge of the bank’s marketing, Trabuco would bring about a renaissance of the Bank’s relationship with the media, helping steer Bradesco into the new era.

His work with the bank was soon noticed and he would become the Managing Director of the Bank in 1998 before taking up the position of the Executive Vice President only a year later.

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His ascension through the ranks wasn’t finished yet, Luiz Carlos Trabuco Bradesco, in 2003, would become the President of Bradesco Seguros, a group of 8 companies under the management of the Bank. His work there would result in Bradesco Seguros more than doubling in size and becoming the single leader in the company by capturing 35% of the market.

His work within the bank would see recognition of the highest order in 2009 when he became only the 4th President of Bradesco after founder Amador Aguiar’s death. His work as the president would oversee the merger between HSBC Brazil and Bradesco, earning him the honour of being the Entrepreneur of The Year in Finance category by Isto E Dinheiro magazine.

In 2017, Trabuco would be appointed the chairman of the board, replacing retiring Lazaro de Mello Brandao and would soon find his replacement Octavio de Lazari Jr who took over his job as the Chairman of the Bank while Trabuco retained his role of Head of the Council Presidency. Visit Wikipedia.org to know more about Trabuco Bradesco.

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