Entrepreneur Jason Hope is a believer in the Internet of Things. Specifically, he believes that it is impacting air travel. It seems everything from the jaunt to the airport door to baggage pickup has hurdles in air travel these days. The savvy customer seeks more and more service, and better travel experiences, as they develop relationships with airlines. While airlines have used technology and mileage plans to establish better relationships with customers, they believe they can do even more with Bluetooth technology and the Internet of Things. Jason Hope agrees, and believes that it is in fact the strongest approach to better business in airline travel.
He thinks there will be some hurdles. For example, privacy and data breaches are an obvious risk. Bluetooth technology is connected to people’s phones very often, and this could pose a significant business risk for airlines if they were to have a data breach. Besides computer and data security, Jason Hope believes that the business practices around the Internet of Things must not make the technology obsolete. Lastly, the expense of implementing newer and newer technology could prove to be a significant hurdle for those in the travel business.
What’s on Jason Hope’s radar as far as potential increases in the use of the Internet of Things? Assigned seating, for one, is already in use in some places. It can be personalized different ways, starting with a multiple choice questionnaire performed by the consumer. It can also be based on conditions during air travel, such as the physical comfort of the passenger. How would the airline know how to move a passenger? Again, the Internet of Things proves useful. The sensors of today are so tiny they can be placed on almost anything. They can be used to measure airplane mechanics, humidity in the passenger’s chair, and baggage location.
A self-proclaimed futurist, Jason Hope believes in the more forward thinking uses of Bluetooth technology as a means to better customer satisfaction and more business. While many sensors are in place and in use at some airlines, airports themselves are next to pick up on the trend. Bluetooth technology could go as far as helping the consumer find their way through the airport on time.