Sentient AI – Conversion Rate Optimization

Artificial intelligence (AI) has increasingly come into the forefront of operations for many businesses. The capabilities of this type of sentient machinery attract people because it frees them from making manual corrections and performing tasks that can now be done automatically. In the ecommerce and marketing field artificial intelligence technologies, AI, have created opportunities for marketers to keep track of their customers’ behavior patterns and predict the “next big thing.”

Playing the Game-Serving the Customer

Conversion Rate Optimization (CRO) is the process where an online business owner creates and increases the desire or need for customers to visit their website and purchase their product or service. The owner sometimes enlists the services of sales and marketing professionals to help him increase the appeal and promote the products and services. Any desired reaction from visitors is recorded to get the conversion rate. A number of factors can sabotage this rate.

These include:

  • Economic changes
  • Social changes
  • Physical and mental changes

An example of an economic change would be that the targeted demographic had a sudden change in their economic status. Social changes can occur frequently due to new information or a fluctuation in society. Physical and mental changes happen when circumstances change in a person’s life. It’s not humanly possible to predict these changes. Conversion rate optimization allows the business owner to have a better handle on these changes.

Predicting the Outcome-Supporting the Customer

Every marketer knows that in order for them to keep their jobs that they must be able to support their customers. The pressure to optimize the customer experience is growing exponentially. This means that no business owner can sit back and wait for their customers to come to them. Customers now expect that businesses will understand their needs and support them instantaneously.

AI technologies have provided the means to predict the outcome for the successful maintenance and smooth running of online businesses. These technologies have made it possible to track customer behavior accurately and support their customers in ways they weren’t able to before now.

AI technologies used correctly frees the marketer to focus in on creating the perfect campaign. It also frees him or her to concentrate on the results. AI technologies have helped marketers access information quickly and efficiently. The vast array of data that is collected through the conversion rate optimization process supports the customer in many ways.

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