Adam Goldenberg is the co-founder of the e-commerce, VIP membership subscription fashion company, JustFab. Before co-founding JustFab with his partner Don Ressler, Adam was already a successful e-commerce businessman. He founded the online gaming network, Gamer’s Alliance, which he sold after two years, founded Intelligent Beauty, an online wellness, beauty, and fashion company on Facebook, and co-founded JustFab all in a span of a few years. In just a little over four years JustFab has grown from a start-up to a company that is now operating in five foreign countries as well as the United States. In 2013 alone JustFab negotiated an additional $55 million in funding, acquired ShoeDazzle and launched the brand Fabletics, this has led Goldenberg to predict great things for the future.
Recently Adam Goldenberg shared a few thoughts about what has led to the rapid growth of JustFab. Adam states they are very metrics-driven, this gives the company the ability to learn almost instantly what is selling and to adjust their business plan accordingly. Watching the sales figures daily if not hourly gives the company up to the minute data about what is selling, catching the problem quickly and making necessary adjustments. Adam Goldenberg feels transparency within the business is critical, sharing the bad news is as important as enjoying the good news.
JustFab, primarily based on customer feedback; have a team dedicated to analyzing what their customers are telling them. A good example on MatrixPartners, they soon realized their clients were willing to invest $39.95 for shoes or handbags but would not spend that much for sunglasses and jewelry. Adam is passionate about the company and expects his employees to exhibit that same passion, in other words, employees who are merely putting in their time will not do well at JustFab.
Adam Goldenberg is just as passionate about the products they sell at https://www.instagram.com/adamgoldenberg/. He feels too many companies spend too much time worrying about their website appearance, commercials, and social media presence, but if customers are not happy with the product, they are unlikely to shop there again. Therefor JustFab not only designs their products, but they also manufacture them as well, assuring exceptional quality control and many return customers.
Adam Goldenberg started his incredible career as a teenager, for a time he was the youngest Chief Operating Officer of a publicly traded company. Today Adam’s companies include JustFab, Fabletics, ShoeDazzle, FL2 and Fabkids, employing over 2000 people and generating annual sales of over $650 million, ranking JustFab among the fastest growing brands in history.